Purpose: the purpose of the article is to systematize the methods of combating counterfeiting of premium brands in order to justify the need to shift the focus from the use of methods of exclusively state regulation. mainly of a legal and technological nature. to marketing methods to curb the growth of copyright products for premium brands. Methods: the study is based on the use of de... https://safeersappliancers.shop/product-category/neff-n50-d65ihm1s0b-chimney-cooker-hood-black/